1. OPERATIONS AND TECHNOLOGY MANAGEMENT
Operations strategy. Information and communication technologies. Information systems and new technologies. Supply chain management. Tactical operations decisions. Quality management. Research and development management. Impact of innovation on business outcomes. Technological surveillance and protection.
2. INTERNATIONAL MANAGEMENT
International strategy. Organizational aspects in international businesses. Market entry modes.
3. FAMILY BUSINESS
Socio-emotional wealth in family businesses. Growth and internationalization of family businesses. Innovation and entrepreneurship in family businesses. Corporate governance in family businesses. Family business and performance.
4. BUSINESS STRATEGY
Business environment. Resources and capabilities. Competitive strategy. Corporate strategy (Diversification; Vertical integration; Restructuring; Blue Ocean). Mergers and acquisitions. Strategic alliances. Strategic process and leadership.
5. ENTREPRENEURSHIP
Entrepreneurship, innovation, and growth. International entrepreneurship. Entrepreneurship and university. Creativity in organizations. Work design. Network organizations, etc.
6. MARKETING
Consumer behavior. E-marketing. Social networks. Voice Assistants. Fear of Missing Out (FOMO). Gamification. Neuromarketing. Robots applied to Marketing. Other technologies applied to Marketing. Tourism Marketing. Marketing strategies. Sustainable Marketing. Marketing research methodologies and techniques. Product, brand, and pricing decisions. Advertising and sales promotion. Retailing and sales distribution.
7. FINANCIAL ECONOMICS
Corporate finance. Financial markets and assets. Banking. Microstructure of financial markets. Anomalies in financial markets. Company valuation and real options. Capital structure, dividend policy, and agency theory. SME finance. International finance. Behavioral finance. Corporate governance and financial decisions.
8. HUMAN RESOURCES
Human resources strategies and policies. Selection and development of people. Employee evaluation and incentive systems. Talent management. International human resources management. Leadership, motivation, and commitment in organizations. Participative management. Organizational culture and climate. Emotional competencies.
9. BUSINESS, SOCIETY, AND SUSTAINABILITY
Corporate sustainability. Corporate social responsibility. Stakeholder management. Environmental management in companies. Third sector and non-profit organizations. Business ethics. Social or environmental innovation. Sustainable business models. Ecological transitions. Corporate governance.
10. KNOWLEDGE MANAGEMENT
Knowledge management. Knowledge creation, transfer, and learning processes. Intellectual capital. Strategic and organizational aspects of knowledge management.
11. INNOVATION MANAGEMENT
Model for innovation management in companies (Watch, Focus, Train, Implement, Learn). Creativity, Culture. Organizational Change Management, Innovation Project Management.
12. TEACHING INNOVATION
Technologies applied to teaching in business management. Innovative teaching experiences. Education and new technologies.
